APB Entertainment is a DJ company in New York that specializes exclusively in weddings. They had previously DJ’d all types of events – corporate, special occasion, and weddings – and wanted to refocus their business specifically to the bridal market.
They wanted a new website, brochure, and banner for bridal shows and open houses.
Our intent with their new website and printed materials was to highlight their expertise in weddings and their many years of experience as amazing DJs. We also wanted to give them a fresh appearance – light and bright and very modern.
One of the features the owner wanted for their site was a “playlist” for some of their past clients. We made this a stand out feature on the home page, so that potential couples could see past couples’ playlists, which is really fun! It’s like getting a little inside sneak peak into someone else’s event – like you’re being let in on a secret!
We worked with them to sift through a mountain of pictures that they had assembled from a ton of their past events. We chose the photos that best represented the new look and that best represented the other products that APB Entertainment offered, like lighting, photo booth, and monogram projections.
Another feature of the site that we really love is the venue tab. Since they had worked at so many area venues and were quite familiar with their set up, we had them write a simple description about working with each venue and added this to that venue’s page on their website, along with the venue’s information and any pictures of weddings that they had DJ’d at each venue.
The fresh updated new look of the website was also carried through to the brochure and the large full color backdrop. The end result turned out beautifully!