Hideout on the Horseshoe
Hideout on the Horseshoe is a private resort and wedding and event venue in the Texas Hill Country, situated along the Guadalupe River. Throughout the week they mainly rent their rustic elegant cabins to individuals, while most weekends are filled with the wedding guests of couples that have rented the entire property for just their event.
The venue manager wanted a new website with a broader portfolio section and enhanced SEO, to attract more couples to their property. Their existing website appeared dated and unsophisticated, not in keeping with their high end event space. They also wanted an updated logo.
*Before we started, we did extensive research on their demographic, key words that were already being used to find their site, their top competitor’s key words, and their past Google Analytics. This gave us a strategy for what key words to focus on in the copy of the website and how to better gain new couples for them through organic search results.
*We chose a clean white backdrop for their site and highlighted photos of the property on the Home page. We wanted potential couples to see what the beautiful property looked like right away.
*For “social proof” a custom made graphic of the United States was designed, and pin dots were placed on all of the US cities that past clients had booked from. Since couples come from all over the US to host their wedding at the property, we wanted to give other couples thinking of doing the same thing the added confidence to know that they were not alone.
*We added a full page on the website for testimonials.
*A more logical portfolio page was added, showcasing their event and wedding photos by month. One of the biggest concerns for their wedding couples is “what’s it going to look like on my wedding day” so this was a very important change on the new site. Now couples can click on the month of their wedding and see the various spaces at the venue during their actual wedding month. We specifically chose photos for the portfolio that highlighted the venue well, not necessarily a bunch of bride & grooms. This is not traditional thinking, but it’s exactly what they needed!
*A new logo was designed using the elements of water and metal – the waves and the horseshoe with the diamond ring. Since they are on the Guadalupe River, water is a big part of their resort. The resort has amazing copper tubs (and horseshoes as part of their name), hence the metal reference.