Premiere Select is an upscale rental store, catering to the high end linen and furniture event rental business. They conduct business by invitation only with a minimum $5000 rental budget to start.
The owners wanted to have the colors gold and black, with a high end, luxury feel overall for the website.
*This was an interesting website for us because the owners wanted very little information on their site. They have built their business on exclusivity and intrigue, so they needed to maintain this style for their online presence as well.
*A professional photographer was hired to take the pictures of their showroom, that you see on the site.
*The first thing you see at the top of the site is their contact info and “By Appointment Only” so it is immediately clear that they are a bit exclusive – not your typical rental store.
*The background pattern on their website is an actual photograph of the wallpaper on one of the entry walls in their lobby, so you get a connection to the space through the website.
*Custom Facebook and Pinterest icons were created using their logo seal.