Yellow Umbrella Events
Yellow Umbrella Events is an event planning firm in Austin, Texas, focusing on weddings and corporate events.
Yep, this is our site – for our actual event planning company! This is probably our third (and favorite) version of this site in 3 years. As we learn more about our ideal clients and work to narrow our focus even more onto them we find that we are also narrowing the focus of our website, hence all of the changes.
As I was thinking aloud on the next changes I wanted to make, my friend yells out, “Leave it alone”! Okay, so maybe I will leave it alone for a little while longer.
Some items to note about our site –
*It has a picture of us on the home page. The typical philosophy is that you should have a picture of a shiny happy bride here. But for us, this works quite well. Brides (and their soon to be spouses) love it! They feel like they already know us and have connected with us before they even meet us.
*When you click on the weddings or corporate tabs, you are taken to a page with visually attractive boxes that let you select exactly what you’re looking for. This design was copied (down to the font used) by a local company within a month of our new website launching. For shame…
*Our blog is a very important part of our site and gets international traffic, so there is an easily accessible tab for the blog on the home page.
*Because most brides access our website from their smartphones, our phone number is listed at the very top – where it’s easy to find right away.
