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The cornerstone of your entire business is built on understanding your true ideal client.
Without this information, your marketing dollars are completely wasted. Every penny spent on your website, promotional materials, and advertising will be a waste if you’re not super clear on who you’re talking to. You must know and truly understand who your ideal client is and how to speak to them before you start throwing messages out there.
Most people know this but they still don’t understand who their ideal client is or even how to figure it out. And this is why we’ve designed this course. When we’re consulting with a client, it’s always the first question that we ask – Who is your ideal client? In other words, before I can do anything to help them in their business, I have to understand who they’re trying to talk to! If we don’t know this information we can’t do anything at all. This is always the first step.
If you can’t tell me who your true ideal client is then I can’t help you with what to say on your website, what pictures to show, or what blogs to write, because I don’t know who you’re marketing to. On the flip side, most wedding business owners can’t tell us who is NOT a fit for their business so the messages their “throwing out” are just landing anywhere and on any client. This can be equally detrimental to a business. Truly understanding your ideal client gives you a lot more control over your business and who you’re ultimately working with.
When you have a firm grasp on who your ideal client is and market exclusively to them, a lot of really great things start happening –
· You’re phone starts ringing with the right clients and less with the “not so right” clients
· You have less competition because the right clients are connecting with your message
· You are less likely to need to compete on price alone (and can often raise your rates!)
· You become more confident!
We’ve been working on this program for the better part of the last year and a half, adjusting and changing details based on our client interactions and other live workshops we’ve hosted.
We see a desperate need for this course in our industry – wedding business owners simply do not understand who their ideal client is and how to speak to them, so they compete on price alone. It’s a practice that has such a detrimental impact on all of us in the industry. And we’re passionate about changing this – one wedding business owner at a time!
We’ve taken what we teach our consulting clients, one on one, and created this course to help you do the same in your wedding business.
Here’s what you’ll learn in Chosen – How To Reach Your True Ideal Client:
- How to speak to your ideal client with your website, attracting the right client for you, so you will not feel the pressure to compete on price alone!
- You’ll learn all of the information that you need to write an “About Me” page (one of the most viewed pages on a website) for your website that connects with your ideal client.
- You’ll learn all of the information that you need to write a comprehensive Q&A page that speaks to your ideal client, answers their questions, and leads them to contact you.
What are the Details and how does this work?
- Chosen is a 4 week course designed to help wedding business owners understand who your true ideal client is and how to use your website to attract them
- You will receive a pdf download of the course
- You can follow along through slideshow training of the course at your own pace
- You will have lifetime access to the 4 video trainings
- You can join our private Facebook group to ask us questions and network with other wedding professionals
Once you’ve purchased the course we’ll email you the login information to the lessons. Each Tuesday we’ll email that day’s lesson, guide you through the lesson with a video. If you have any questions just ask us on the private Facebook group.
Don’t waste any more time! All you have to do is click the button below and in just 4 weeks you can eliminate those “not so right” clients while having less competition and not having to compete on price alone!
For Just $397 you can find your True Ideal Client and eliminate the price shoppers!