Connecting with Brides on Facebook!
Connecting with Brides on Facebook!
Facebook tells us that there are 2.3 million brides on their network and you are probably trying to figure out how to get your message to a least the ones in your area. The problem with Facebook is that lots of wedding vendors, just like you, have invested a lot of their time and effort (and sometimes lots of money) into Facebook but simply aren’t seeing the results. You’re wondering where all the brides are anyway and you may not even know if what you’re doing is working.
As is my usual fashion, I’m going to say something pretty controversial here and it’s going to have a lot of people (salespeople that is) yelling at their computer, telling me that I’m soooo wrong. (Don’t care!)
Here goes – It doesn’t take a social media expert to get excellent results from Facebook. Even overworked wedding professionals, just like you, who don’t know a thing about social media can make the best of this (mostly) free forum.
All you need is 15 minutes a day. That’s it! Here’s what you’re going to do :
Each day, you are going to devote 15 minutes of your time (and that’s it – don’t waste your day stuck in FB land) to finding and posting new content on your FB page.
Sometimes it seems difficult to come up with new posts, so use the following principles to help you:
#1.) Say it with personality – YOUR personality! No one likes a boring post and it certainly won’t catch anyone’s attention – so say it in your own language, write it the way that you talk to your clients. This will help them engage with you on a more personal level.
#2.) Don’t use every post to sell your stuff! Remember – This is a social media platform, not a sales letter.
#3.) Ask engaging questions Ask direct questions about your followers and their lives. The whole point is to get them involved and engaged in commenting on your posts.
#4.) Share an idea You know you love new and fresh ideas – so share some of yours with your followers.
#5.) Always post with a photo or video Ever notice that as you’re scrolling through FB, you only stop when something catches your eye? And it was probably a picture or a video that stopped you in your tracks – yeah, so do that!
#6.) You shouldn’t link back to your blog or website unless it makes sense to the post – Remember, don’t use every post to sell your stuff! This one is seriously annoying – and I know you’ve seen people that do this. Again, this social media platform is about engagement and interaction. If they like you on FB they’ll make their way to your website naturally.
#7.) Write easy to read, short posts Save your blog for your website! Keep it short and to the point.
#8.) Keep your posts conversational The whole idea is to get your followers to start talking to you – and each other – so they feel a part of something. People love to feel like they belong to the conversation!
#9.) Be consistent! It’s not going to work if you don’t work it. You can’t post every day for a week then disappear for a month. How would the rest of your marketing work if you took this same approach??
Don’t have time to devote 15 minutes a day to FB? Try using a service like Hootsuite to load tons of posts once a week and have them posted at the times you’d like throughout the week. You can also write up several posts on FB and simply schedule them to post at a different date and time.
Not sure where to start with social media? Do you have a FB page and you’re not sure if you’re getting results? Wedding Industry Rescue provides one on one and group coaching for businesses just like yours. Contact us today!
Karin Blevins says
It’s true, Cheryl is a genius and I value her sage business advice. She is FUN to talk to and nothing short of downright inspirational. She DOES know her stuff and she is always readily generous with her experience and guidance. A no-nonsense, tell-it-like-it-is kind of gal, it behooves one to listen up and take notes. Thanks, Cheryl for your contributions to the new folk in this industry!